The Exchange Branding | Hongkong Land

Types: Brand Identity
Skills Flex: Logo Design + Branding
Year: 2018

The Exchange is a Social Hub space located in the office headquarter. It’s a community hub where people interacts with others such as meetings, socializing, workshops and activities. I illustrated a negative space of arrows that are pointing towards the centre forming an “X”. Also, shows the hidden sublime message of Chinese character “人” which means people. Hongkong Land is a diverse community where the west and east meets together.